Nuestras vidas se han convertido en un agenda continua en la búsqueda de soluciones para todas nuestras necesidades diarias. El trabajo, los atascos, el transporte público, corre al gimnasio, ve a las clases de algún idioma, recoge a los niños del cole y llévalos a la academia, ten hecha la cena, prepara la comida del día después, el móvil es una parte fundamental de tu cuerpo...
¡Tu mente no para!
Los expertos aconsejan que diariamente uno debe buscar un espacio para el cuidado personal, sobre todo, de la mente.
En Per Purr nos hemos propuesto diseñar un ritual para que generes una atmósfera de calma y relax en tu baño. Como le decimos con cariño, "Lleva el Spa a casa".
Descubre las herramientas que hemos incluido en este Pack Relax.
Aceite hidratante que protege, suaviza y nutre las pieles más delicadas y sensibles, ayudando a disminuir la irritación causada especialmente por la sequedad. Por sus propiedades relajantes, este aceite es perfecto para encontrar un espacio de tranquilidad y de cuidados personales dentro de la rutina del día a día. Su base olfativa de lavanda y camomila te invita a darte un break.
Jabón de baño compuesto por aceites vegetales como oliva, aguacate y esencia de lavanda que poseen infinidad de propiedades beneficiosas para la piel. Gracias a los polifenoles del aceite de oliva la piel adquiere suavidad, tonicidad y brillo. El aguacate favorece la producción de colágeno reduciendo la probabilidad de envejecimiento prematuro. Finalmente, la esencia de lavanda conduce a una relajación total. Este producto deja menos huella ecológica generando menos residuos.
Transforma tu baño en toda una experiencia a través de la talasoterapia. Este método de terapia basado en los elementos marinos proporciona grandes beneficios a la piel. La sal de Epsom históricamente se ha usado por sus cualidades terapéuticas que combaten el estrés y la ansiedad. Nuestros aceites esenciales de menta, albahaca y romero se encargan de convertirlo en una explosión aromática.
¿Cómo sería el tratamiento ideal?
Paso 1: Date un baño con las Sales Herbal en la bañera. Música relajante, un vinito y cierra los ojos. Desconecta, céntrate en los olores y las sensaciones de tu cuerpo bajo el agua.
Paso 2: Dúchate con el Jabón Relax, disfruta de su cremosidad y olores.
Paso 3: Activa la circulación y descongestiona tus músculos con masajes drenantes utilizando nuestro Aceite Corporal Relax.
Este nuevo lanzamiento por Navidad es un regalo perfecto para hacerte a ti mismo o a los tuyos.
Regala Paz en estas Fiestas.
Esperamos vuestra opinión de este ritual. Escríbenos.
February 14, also known as Valentine's Day, is approaching. Do you know its history? Here’s some background on what day it is, and why it is celebrated.
Every year we celebrate this day with a gift, a special dinner with our partner. But its little-known history goes way back. Valentin was a third century priest from Rome, known for secretly marrying young couples in love. This went against the Roman Emperor Claudius II, who preferred young boys to dedicate themselves to military life without commitments or partners. Valentin did not agree with that law so marriages were performed secretly, until the emperor found out and sentenced him to death on February 14, 270, known from then on as Valentine’s Day.
This day was religious until it was eliminated from the religious calendar in the 20th century. In the 20th century, stores began to see it a business opportunity. The day became a commercial opportunity to boost couple-related product sales. The most popular product was Valentine's Day cards.
At Per Purr, we want to celebrate Valentine's Day as a day of love and friendship between couples, friends and family. For us, the most important thing is to love whoever you are. So on this day, whether you have a partner or not, give something to that special person you want to celebrate. Take a look at our Winter Essentials and choose a special product.
We receive many messages by email, chat, what’s app and on social media every day. Some with questions about our products, and many with general beauty questions. We thought it might be helpful to share some of the most frequently asked beauty questions.
FALSE! This is not actually true, it’s more of an optical illusion. Remember, each hair stems from a single hair follicle. So if you pull out a gray hair or it falls out, it can only be replaced by a hair that comes from the same follicle, not from others around it.
No, no, and NO!
The amount of foam depends on the amount of surfactant used in the formula. Manufacturers sometimes look to foam to create a sensory experience for the customer, but that doesn't mean higher quality or better cleansing.
FALSE! The only product that has proven effective on stretch marks is retinoic acid, since it is capable of generating new collagen, which is what stretch marks need to improve. In fact, they say that stretch mark creams currently on the market have not been proven to provide a greater benefit than regular moisturizer, but they do maintain and even increase the elasticity of your skin, reducing the appearance of stretch marks.
FALSE! Not necessarily, although it is recommended to use a daily use shampoo with less detergent, when your hair needs it, so as not to dry it out. What does damage your hair is using a blow dryer or other hot tools on a daily basis.
FALSE! Once they have split, they can’t be fixed. They're broken, they can't be repaired or closed because the hair cuticle is already damaged. The best treatment? Get regular trims to keep your hair healthy.
FALSE! Hair is made up of keratin, it doesn't regenerate like skin, so it can't get used to anything. If you notice that your shampoo or conditioner doesn't work anymore, it could be because your hair has changed and may be drier, for example, due to external agents, coloring, the time of year, etc.
Depending on the ingredients in the shampoo you use, you may notice this. Most shampoos and treatments have mineral silicones. Over months of use, hair loses its shine and volume. Try a shampoo that does not contain mineral silicones – ideally pick one with plant silicone and plant and essential oils.
Using our shampoos you will notice the difference immediately after the first wash – your hair will be much shinier and flexible. That effect is not lost if you use them on a daily basis.
NO! Let's put this question to rest once and for all. Hair is always thicker at the root than at the ends. When you use a razor, you cut the hair almost at the base, where it is thicker. So when the hair grows, it grows back from the base and feels thicker.
Try removing your hair with tweezers or wax; you’ll see how it grows back just the same, so shaving doesn't change anything.
TIP: For those who always use a razor, assume that your hair will always grow back thick. Also, with this type of hair removal, your hair grows much faster than when it's pulled out at the root. There are some options, such as hair removal creams (for legs, bikini area, armpits, etc.), which dissolve the base of the hair. Your hair does not grow back as fast as it does when you use a razor, or as slow as traditional waxing/honey.
If you don't like waxing, you don’t feel like making an appointment to have your hair removed, etc., there are a lot of electric hair removal devices that are very practical, fast, and do not leave traces of wax on your skin. Plus there is always the option of laser hair removal, which removes hair forever, in a few sessions.
YEAP! It’s a fact that pulling out your hairs from the roots for years makes them more fragile every day, and therefore thinner and weaker. But it's not only that; with age, due to a hormonal issue, your hairs become weaker and thinner over time. Your hair may even stop growing back in certain areas.
TIP: This process affects the whole body! Be careful not to pluck your eyebrows too much, and don't overdo it by looking for the perfect shape. Too much tweezing can cause them to stop being thick in the long term.
YES... The more you remove your cuticles, the more they grow back, and it will be more noticeable, that's why you have the impression that there's always too much cuticle and it grows very fast. It's true that the less we remove it, the less it grows. The cuticle is a type of protection for your nails. If your body notices that this protection is missing, it quickly replaces it. If it is intact, the body does not need to produce as much skin. Cuticles grow to a point and then stop. It is important to moisturize and care for your cuticles. Obviously, some grow more than others, depending on the person, just like hair.
TIP: If you don't have time to do your nails, or between manicures, spend some time moisturizing your cuticles. You can use either specific nail and cuticle products or any hand moisturizer. If you’re more into natural products like we are, apply a few drops of plant oil, such as argan or macadamia, mainly in winter.
Moisturized cuticles always give a neater appearance.
SLS has been used as an ingredient since 1930, commonly used as a cleaning agent in household disinfectants, laundry detergents or dishwashers, as well as in shampoos, body washes and toothpastes.
Today, sodium lauryl sulfate is frowned upon for unfounded reasons. There is a current narrative in which SLS is a threat to human health, with claims that it can cause cancer, hair loss, disrupt biological systems, etc. These claims are not scientifically supported and therefore should be considered false and misleading.
It turns out that SLS is a great inexpensive surfactant with a high cleansing capacity, and it also creates a rich foam. But it is not the best choice for everyone. Because of its strong astringent action, it has a more abrasive effect, which can cause irritation for some people. Today, there is a new generation of gentler surfactants with an excellent cleaning capacity.
Biotechnology allows these new cleaning agents, natural plant-based (surfactants), to perform their functions gently. This technology also means they are biodegradable, and all of their components are derived from renewable and sustainable natural resources (plant-based).
They say: "You don’t need foam to get a good wash."
It’s true. But at Per Purr, we love foam and we don't want to do without it. Foam is a fundamental part of a pleasant shower, helping to achieve a soft, silky and natural look.
SLS-free shampoos are known for not creating foam or lathering. At Per Purr, we use extremely mild sulfate-free surfactants (detergents) that provide a deep and long-lasting clean feeling, and create a rich, dense lather.
Psoriasis is a non-contagious dermatological condition that causes skin cells to multiply much faster than they should.
Normal skin cells usually grow and change completely within a month, but with psoriasis, this process takes place in just three or four days. Its classic manifestation is the appearance of various sized patches that are itchy, red and flaky. The lesions can appear anywhere on your body, but usually appear on the scalp, elbows, knees, nails, hands, feet and back.
People with psoriasis can also develop a type of arthritis called psoriatic arthritis, which causes pain and swelling in the joints. The American National Psoriasis Foundation estimates that 10% to 30% of people with psoriasis also develop psoriatic arthritis.
Caused by a dysfunction of the immune system, psoriasis affects 2% to 4% of the population. It is an autoimmune disease, which means that part of your body’s own immune system becomes overactive and attacks the body’s normal tissue. Psoriasis usually appears in people aged 15 to 35, but also affects children and older people.
Scientists do not know exactly what causes psoriasis, but we know that the immune system and genetics play a significant role in its development. Psoriasis is diagnosed by a dermatologist who will evaluate the lesions during a physical examination. The doctor may also do a biopsy: remove a small sample of tissue and analyze it to make sure it is not a skin infection. There are no other tests to confirm or rule out psoriasis.
There are many types of treatments, but there is no definitive cure yet. Dermatologists tailor treatment plans based on the location, severity and size of the lesions, lifestyle, age and other factors. Treatment options range from less aggressive options, such as moisturizers, corticoid creams and retinoid creams, to moderate and more severe treatments, such as:
It was the year 2014 and the first articles on the subject appeared in some magazines and fashion blogs in European. It was information without content, because there is no point in talking when do you don’t know what you’re talking about, like many things you can find on Google. At Per Purr, we like to understand what we are talking about and, most of all, try things ourselves before recommending them, because it is very easy to get lost in the game of telephone that is the internet.
I started researching scientific articles that could explain the physiology behind the interaction between infrared rays and our beloved skin. The first articles I read were practically copy & pasted. I found experts contradicting themselves within the same article. Other research said things like: infrared spectroscopy and magnetic measurements, {Gd38 (ClO4) 6}, encapsulating six ClO4? ions?
Is this information, which is almost impossible to decipher actually useful to us? What I do know how to do is use something, test it on my skin and evaluate it.
I asked my husband, who is a doctor (and partner of Per Purr), what he thought about infrared rays. He, somewhat incredulous, went to research this hot topic. He asked two pathological anatomists (people who are cooped up in the laboratory behind the microscope looking at cells) at his hospital about this great “discovery” and he told me that they both laughed at him, telling him that it wasn’t like that.
Here's what he explained to me:
“Infrared rays are thermal energy, that light and pleasant heat that we feel when the sun touches our skin. They are not only emitted by the sun, but also by dryers, laptops, heaters, hot sidewalks and many other things. Humans also emit these rays, which are captured by night vision cameras.”
The sun’s ray is subdivided into 3 parts: UV rays - 7%, IRA rays - 54% and visible rays - 39%, which may be the next target of skin science. But what interests us here is whether these rays have the capacity to damage our skin.
Visible rays are what allow us to see the rainbow and are stronger than infrared rays. Why did a ray that is weaker than the rainbow become the new villain? Maybe because it is not as beautiful? Who would have the courage to accuse the beautiful rainbow of causing skin cancer?
So how can infrared rays cause damage? The answer is very simple: free radicals.
Almost all sunscreens available on the market today block half of the free radicals formed in the skin, as these free radicals cause premature aging and skin disease.
What is a free radical, anyway? It's a highly reactive short-lived molecule derived from oxygen. Oxygen is present everywhere and, as its name suggests, it oxidizes like rust on metal, what we call "oxidative stress.”
Okay, but if IRA rays produce these free radicals in the skin, wouldn’t dryers, fires and the heat of human contact also cause cancer?
No! After all, there are other factors in this equation, such as intensity and length of exposure, which leads us to understand that just by sitting very close to a heater we can feel the burn. There are two important issues to clarify about this infrared issue:
It seems that the villain has been unmasked and is not as ugly as we thought.
Excessively produced free radicals cause damage and must be combated. By whom? By antioxidants. A good sunscreen should have good antioxidants that act on ultraviolet rays. This is the key point: free radicals are not a new discovery and, in the fight for protection against UV and IRA rays, the antidote is exactly the same.
Even using the latest nanoparticle technology in sunscreens, pathological biopsies (the study of microscopic tissue structures) show that the horny layer of the skin allows less than 1% of all topical agents we apply to the skin to penetrate.
IRA protectors are sold as a protective barrier. But is an antioxidant a barrier? In theory, maybe. UV protectors are chemical and physical filters, true walls, inorganic particles (like titanium dioxide) that absorb and/or reflect the rays, which is not the same as an antioxidant.
Last but not least, we have a chemical factor that reveals the whole picture: vitamin C is still the top antioxidant and must be present with at least 10% of the formula in a very acidic environment (pH 2.5 - 3.5) for its effect to be stable and efficient.
This new topical application (UVA + UVB + IRA protectors) that is invading the market has created high expectations but with low amounts of antioxidants. Today, it is still NOT possible to find a sunscreen containing 10% to 20% vitamin C because UV filters already make up 20% of the formula, and these require a basic pH (6-7), which would destroy the vitamin C.
What can be done to further protect the skin?
It’s very simple: instead of trying to find just one ideal product, it is better to use two real products. For example, use a serum with a minimum of 10% vitamin C and then an SPF 50 sunscreen.
With all this complex information, there is no need to frown upon infrared protectors, because even though they are not as effective as they claim to be, they are still a little more complete than normal ones that only contain ultraviolet protectors. The difference is especially noticeable when there is overexposure to the sun (such as during a beach holiday or a poolside weekend).
Sold throughout Arabia for over 6,000 years, Olibanum, or more commonly known as frankincense, came to be considered even more valuable than gold. Its aroma indicated great richness and importance of those who possessed it.
Ancient Egyptians used frankincense during ceremonies and when embalming pharaohs, while successive Chinese dynasties imported it along the Silk Route for its use in treating ailments. It was introduced to Europe by the Frankish crusaders, who called it ‘francencens’ in ancient French (roughly translated as ‘high quality incense’), from which the modern name of frankincense is derived.
Frankincense is actually a resin harvested from the trunks of the Olibanum or Boswellia Carterii tree, an exceptionally hardy and drought-loving tree.
Boswellia trees should not be harvested more than three times a year and the best quality frankincense is said to come from the last harvest. The exuded resin hardens into amber-colored globs (almost like a beautiful bud). Also called “tears”, they are sorted by hand according to their quality and then processed, by steam distillation, into essential oil.
Although frankincense is now associated with yoga and meditation, it was its healing properties that made it such a valuable commodity in ancient times.
Frankincense contains sesquiterpenes, which stimulate the brain’s limbic system (the center of memory and emotions), the hypothalamus, the pineal gland and the pituitary gland. Combined with its rich, warm aroma, it has extraordinarily comforting properties and is very useful in helping cope with despair, stress and other related nervous conditions. It is also excellent for helping to control anxiety and fear associated with major changes in our daily lives.
Frankincense also has anti-inflammatory properties, which means it can help open up the airways and rib cage, making it really useful in helping to control conditions like asthma, bronchitis, colds and coughs. Similarly, these anti-inflammatory properties have been reported to help people with chronic conditions such as arthritis and rheumatoid arthritis.
Frankincense is famous for its antiseptic, healing and immunity-stimulating properties, especially for helping to combat colds and flu. It is also very beneficial in the realm of skincare. You can find it in our Skinny Oil, because of its ability to help heal scars and reduce blemishes, wrinkles, and even cellulite.
International demand for frankincense has soared in the last decade, which has led many producers to take advantage of the massive exploitation of their trees by continuously harvesting low-quality resin from multiple bark cuts.
This not only damages the tree’s ability to fight disease. It also weakens its ability to reproduce successfully and significantly reduces its life span, which is why it is always important to verify that the oil comes from a sustainable harvest.
Some studies suggest that half of all current Boswellia Carterii trees are at risk of dying in the next 20 years if these unsustainable practices continue unchecked.
We believe this would be a tragedy, so we are committed to sourcing the raw material for our cosmetic products from sustainably grown frankincense. For us, it’s about providing quality over quantity in order to protect these amazing trees and the livelihoods they sustain for generations to come.
Any questions? Write to us on Whatsapp at +34 645 64 49 90, on our online chat or via email at a contact@perpurr.com.
If we had to choose a partner for life, one who brings to mind moments from our childhood, who makes us jump for joy, reminds us of that special someone, gives us goose bumps, makes our heart race or even makes us cry, most of us would agree on their name: MUSIC.
Music is one of the greatest sensory experiences that exists. It has even been proven that humans learn to emotionally respond to music before emotionally responding to words.
The connections that are produced in the brain when listening to music give it a strong ability to relax us, energize us, increase our concentration or even help distract us from pain.
For some of these reasons, we can also say that music is a means of communication and socialization. Thanks to music, we share sensations with unknown people, like when the audience of a concert is connected by the same melody, or when listening to certain notes you feel the need to dance.
Music is also known to provoke visuals of colors and shapes (this occurred with Russian painter Vasili Kandinsky), and it is sometimes directly linked to science and the universe. But its trivial use within the world of marketing cannot be ignored either. In consumption-based environments and nightlife spaces, music becomes the key tool to boost the demand for a product.
Sometimes it acts as a refuge, when we need to vent in private, the company of a song can give a little more meaning to the moment. For this reason it is actually used often in therapies, because what sometimes we cannot achieve with words, we can with music, creating connections even among different classes of living beings.
We could write an endless list of sensations and explanations about the effects of music on our brain and therefore on our body, such as the increase of physical endurance (due to musical stimuli) or the control of the cardiovascular system, but this time we want to highlight music as a driving force of memory. Its effects are so intense that a reaction to a song can bring to mind a forgotten moment even for people with memory problems.
We often speak about the sense of smell and the scents of Per Purr as a way to transport us to other spaces. But today we wanted to highlight this element that seems to have accompanied people for more than 8,000 years and is present every day in our offices and laboratory in Madrid. Music helps us to create an energetic and positive atmosphere, and we’d like to share that with you with this playlist:
https://open.spotify.com/playlist/42vpWe1XUkEkcW7VS19mX3?si=QFqvLWqeRJuyQ72zzedcKg
Enjoy yourself and your surroundings, with music and Per Purr!
Hello Per Purr readers!
After much resistance from me about recording a video (yes, I'm shy and I don't like cameras at all), I finally did it! What a boredom quarantine makes, right?
What led me to record it was to see bunch of brands and influencers that do not explain well how to apply a facial product, be it an facial oil or a serum type.
In 99% of the videos you see on social networks, or on the brands pages themselves, the model takes the dosing pipette and applies a massive amount of product to her face touching the skin with the tip of the pipette! WRONG!
Never do that. Although a 100% oil product should not be contaminated, since it does not carry water, and serums that carry water also contain preservatives, when the pipette touches the skin indeterminate times and you put it back into the product that can leave little particles inside your product. Reason enough, right?
The application method (with the pipette) is used so product does not come into contact with either the fingers or the skin, keeping it better for much longer time. Furthermore, with the correct application we avoid possible contamination and product waste.
As you will see in the video, I used 6 drops of Per Purr’s Orange & Ginger Facial Oil for my entire face and neck. I have super dry skin, so if you have normal, combination or oily skin, with 3 or 4 drops you have more than enough for one application.
STEPS TO FOLLOW FOR A BETTER RESULT:
First and very important: clean your skin!
Either with your usual product, with a shower gel (those from Per Purr are super soft and reinforced with oat protein, so you can wash your face with them) or with a mild soap bar. I am currently using the Per Purr Relax Soap, which contains lavender and extra virgin olive oil. I made the foam between my hands and washed the face vigorously but carefully, giving an initial massage to increase circulation.
Dry the skin with a towel dedicated exclusively to the skin of the face. Do it with a light touch without dragging it on the skin. If you use any toner, now is the time to apply it.
In the palm of one of your hands deposit the number of drops of oil according to the type of skin you have. In my case it was 6 drops. Warm it lightly with your fingertips before applying it to your face. Apply a little to each area and then massage gently. Don’t forget the jaw, eye contours and lips. You can always finish the neck with upward movements.
If you realize, just with the application of the oil and a light massage, the skin is left with a perfect soft glow for the use (or not) of makeup after. Unified and nourished skin in one step!
In the video you have not seen me passing the sunscreen, but it is an essential step at all times of the year. The UV index for April is coming in at 4-5 even on rainy days. So protect yourself!
We want to share with you this article that seems fundamental to understand why maintaining good hygiene is so important, but not just in these turbulent times... always. As we understand that not everyone understands English, and in case the automatic translator of your search engine fails you, we would like to summarize here the most important points highlighted by the Professor of Chemistry at the University of New South Wales, Palli Thordarson.
To better understand why soap is the best way to prevent or get rid of the virus, we must first understand how a virus works. The professor emphasizes then that there are three fundamental elements by which a virus is composed:
The connection between these three components is what provides the virus structure, however Professor Thordarson points out that this structure is “weak”. Although we cannot understand the survival of the virus in this regard, we must know that the so-called viral self-assembly is based precisely on these weak interactions between proteins, RNA and lipids. These commonly called weak interactions form a virtually unbreakable barrier.
This assembly, which we will call the “viral particle”, can be broken with soap because it contains fatty substances similar to the lipids of the virus.
Here Professor Thordarson explains how soap, in contact with lipids, makes them disconnect from the virus and from the skin; As lipids are removed, so are other weak links that make up the virus. Then, the virus, without connecting these links, crumbles.
However, we have to be very thorough with the correct soaping. Although soap helps to destroy the virus membrane, we must be aware at all times of the adhesion force of the virus. With its irregular shapes and nano-size it can attach itself within any of the small wrinkles of our hands. For this reason it is important not to leave any area without soaping and to maintain the process for a minimum of 20 seconds so that the soap can perform its function.
