Lanzarote: ‘Island of Volcanoes’ and so much more

There’s something special about Lanzarote. Maybe it’s the way it brings together landscapes like the Janubio Salt Flats and Timanfaya National Park’s lunar-like surfaces, or the fact that it’s one of only three places in the world where you can hear the earth “breathe”. However, as its inhabitants have demonstrated throughout history, Lanzarote’s greatest attribute is reinvention.



It’s in Arrecife, the capital of Lanzarote, where we find Naad, a harmonious space run by Dani and Natalia which pays homage to the island’s vibe.


 Per Purr: You’re both immersed in the worlds of art and beauty. Was that what brought you together? When and how did you meet? 

Dani: I’ve been into it all since I was a child. I’ve always liked everything related to cosmetics, creativity, and art. When I was little I liked crafting and dancing, and I was a fan of 90s MTV – I was always watching music videos! In short, I’ve always liked to develop and shape my own ideas as a form of expression. I taught myself to sew by watching my aunt with her sewing machine when I was a child. I studied set and interior design and I like to learn about and experiment with everything related to what I consider to be, simply, art.

Natalia: I’ve always liked everything about fashion, make-up and cosmetics.

I remember trying on my older sister’s clothes when I was little and playing supermodel with my niece. As teenagers, my friends were all really creative and each one had their own look. I started to become interested in makeup after becoming a mother, which is when I decided to give it a go and start training professionally. I really enjoy doing what I do.

 Dani: Natalia and I have been brother- and sister-in-law for 19 years. It was the desire to develop our ideas without having to depend on anybody else that led us to embark on this adventure, doing what we enjoy and are passionate about.



 Per Purr: Why Naad?

 Naad: Naad comes from Natalia and Daniel, two people who both like to create, develop, and enjoy what we do.

Later on, we discovered through a client that Naad also means something in the Yoga philosophy – Naad is the eternal sound wave of creation. Sages and saints have used this sound wave for healing, elevation and awakening of consciousness through the ages. Naad means “the essence of all sounds”. All languages have sounds that relate to one or more of the five elements: air, fire, water, earth, and wood.


Per Purr: What do you think sets you apart and makes you different from other spaces?

Naad: The idea was to create a harmonious space – a beautiful, simple space, with lots of light – where our customers could have an almost dreamlike experience. The most important thing was that our customers feel comfortable, almost like part of the family. We also wanted to offer something new, leaving behind the typical product lines found in every other perfumery in favor of our carefully chosen brands.



Per Purr: Tell us something magical about Lanzarote that will make us want to come and visit. 

Naad: Freedom, peace, harmony... It’s the ideal place to look for and find yourself, as the sun gives us the vitality to recharge our energy day after day.


Per Purr: How did you find out about Per Purr?

Naad: We came across Per Purr on the internet while looking for different, quality products, made with love and high standards. Then, when we tried it, we fell in love with the aromas, the way it made our skin feel, and how it affected our mood during moments of relaxation.


Per Purr: What’s your favorite Per Purr product?

Dani: My favorite products are the gels and detox oil. I love how easy they are to apply, that they absorb quickly, and that they don’t leave me feeling sticky. They leave my skin feeling hydrated and smelling great. I basically don’t need to use deodorant or aftershave – that’s how good it smells!



Natalia: My star products are the shampoos and masks, especially the Marine Clay (Arcilla Marina) shampoo and conditioner, which leave my grease-prone hair feeling fresh, clean, and silky to the touch. I also like the family-friendly moisturizing shampoo; I use it on my daughters and it leaves their hair hydrated and soft.



Per Purr: Why do you think Per Purr is a fit for Naad and your customers?

 Naad: Because customers are, more than ever, looking for natural, quality alternatives to the conventional products on the market.


We receive many messages by email, chat, what’s app and on social media every day. Some with questions about our products, and many with general beauty questions. We thought it might be helpful to share some of the most frequently asked beauty questions.

If you pull out a gray hair, more will grow back.

FALSE! This is not actually true, it’s more of an optical illusion. Remember, each hair stems from a single hair follicle. So if you pull out a gray hair or it falls out, it can only be replaced by a hair that comes from the same follicle, not from others around it.

Shampoos that produce more foam cleanse better.

No, no, and NO!

The amount of foam depends on the amount of surfactant used in the formula. Manufacturers sometimes look to foam to create a sensory experience for the customer, but that doesn't mean higher quality or better cleansing.

Certain creams can help fade stretch marks.

FALSE! The only product that has proven effective on stretch marks is retinoic acid, since it is capable of generating new collagen, which is what stretch marks need to improve. In fact, they say that stretch mark creams currently on the market have not been proven to provide a greater benefit than regular moisturizer, but they do maintain and even increase the elasticity of your skin, reducing the appearance of stretch marks.


how to treat stretch marks


Washing your hair everyday damages it.

FALSE! Not necessarily, although it is recommended to use a daily use shampoo with less detergent, when your hair needs it, so as not to dry it out. What does damage your hair is using a blow dryer or other hot tools on a daily basis.

Split ends can be repaired.

FALSE! Once they have split, they can’t be fixed. They're broken, they can't be repaired or closed because the hair cuticle is already damaged. The best treatment? Get regular trims to keep your hair healthy.

You have to switch your shampoo because your hair gets used to it.

FALSE! Hair is made up of keratin, it doesn't regenerate like skin, so it can't get used to anything. If you notice that your shampoo or conditioner doesn't work anymore, it could be because your hair has changed and may be drier, for example, due to external agents, coloring, the time of year, etc.

 Depending on the ingredients in the shampoo you use, you may notice this. Most shampoos and treatments have mineral silicones. Over months of use, hair loses its shine and volume. Try a shampoo that does not contain mineral silicones – ideally pick one with plant silicone and plant and essential oils.

Your hair will never "get used to it" and will always be shiny.

Using our shampoos you will notice the difference immediately after the first wash – your hair will be much shinier and flexible. That effect is not lost if you use them on a daily basis.


hair care natural treatments


Does my leg hair grow back thicker after shaving?

NO! Let's put this question to rest once and for all. Hair is always thicker at the root than at the ends. When you use a razor, you cut the hair almost at the base, where it is thicker. So when the hair grows, it grows back from the base and feels thicker.

Try removing your hair with tweezers or wax; you’ll see how it grows back just the same, so shaving doesn't change anything.

TIP: For those who always use a razor, assume that your hair will always grow back thick. Also, with this type of hair removal, your hair grows much faster than when it's pulled out at the root. There are some options, such as hair removal creams (for legs, bikini area, armpits, etc.), which dissolve the base of the hair. Your hair does not grow back as fast as it does when you use a razor, or as slow as traditional waxing/honey.

If you don't like waxing, you don’t feel like making an appointment to have your hair removed, etc., there are a lot of electric hair removal devices that are very practical, fast, and do not leave traces of wax on your skin. Plus there is always the option of laser hair removal, which removes hair forever, in a few sessions.

Does waxing leave your hair more fragile?

YEAP! It’s a fact that pulling out your hairs from the roots for years makes them more fragile every day, and therefore thinner and weaker. But it's not only that; with age, due to a hormonal issue, your hairs become weaker and thinner over time. Your hair may even stop growing back in certain areas.

TIP: This process affects the whole body! Be careful not to pluck your eyebrows too much, and don't overdo it by looking for the perfect shape. Too much tweezing can cause them to stop being thick in the long term.


Cuticles: The more you remove them, the more they grow?

YES... The more you remove your cuticles, the more they grow back, and it will be more noticeable, that's why you have the impression that there's always too much cuticle and it grows very fast. It's true that the less we remove it, the less it grows. The cuticle is a type of protection for your nails. If your body notices that this protection is missing, it quickly replaces it. If it is intact, the body does not need to produce as much skin. Cuticles grow to a point and then stop. It is important to moisturize and care for your cuticles. Obviously, some grow more than others, depending on the person, just like hair.

TIP: If you don't have time to do your nails, or between manicures, spend some time moisturizing your cuticles. You can use either specific nail and cuticle products or any hand moisturizer. If you’re more into natural products like we are, apply a few drops of plant oil, such as argan or macadamia, mainly in winter.

Moisturized cuticles always give a neater appearance.


how to naturally maintain your cuticles


On one summer day, a friend took an industrial brand deodorant spray out of her bag and used it. As I hadn't used this type of deodorant for years, the smell disgusted me. I couldn't ignore it, it was so unpleasant. She then opened a bottle of hair mask and ran it through the ends of her hair. Another strange, sweet, artificial smell invaded the room.
I asked her to let me read the label on the mask and was surprised by the amount of harmful ingredients in the product. How was it possible that this friend, who takes such good care of her diet, health and body, could use this type of product?
No, it's not nonsense, nor am I being radical. I am a demanding person when it comes to what I use on my skin and in my hair.
I explained that the mask had dyes, silicones and petroleum by-products. She was shocked: "What? That's disgusting! What do I do now? I want to start using natural products.”
A new world opened up for her. I sent her articles explaining the damage that many ingredients in everyday products can cause. I explained to her that the exfoliant she so enthusiastically and proudly showed me contained plastic microbeads that can contaminate the oceans and be ingested by fish. I recommended that she use exfoliants made of sugar or salts, such as the Per Purr exfoliant or even exfoliant recipes using coffee.

I explained to her that it was a gradual change for me, especially because it takes time to find an ideal natural shampoo for your hair, a facial cream that suits your taste and, most importantly, your wallet.

How to start?

My advice is to start by changing 3 everyday products: soap, deodorant and toothpaste. These products are easy to find in their natural versions, and making those adjustments is already a significant change. After adapting to these products, I recommend trying plant-based oils and/or clays.
I'm a big fan of coconut oil, for example, which can be used as a makeup remover, moisturizer, aftershave, and can even be used in a natural deodorant recipe. Clay can be used as a face mask or exfoliant. At Per Purr, we have developed a clay shampoo that is incredible!
It’s important not to make a radical change, and instead switch to buying natural products gradually. Try out different products and options. One suggestion is to try the mini samples that many brands offer: at Per Purr, you can buy a sample pack with all the Per Purr products so you can try out each one.

When we start using natural cosmetics, I think we understand our bodies better. Much of our skin is just a reflection of what we eat and use. When you swap your shampoos, conditioners and masks for natural ones, you’ll discover what your hair really looks like.

Patience pays off

Keep in mind that when cosmetics are replaced by natural alternatives, the effects may not be immediately clear. Each person’s skin/hair/body reacts differently, and there’s no way to predict this when we don’t know the characteristics of that person. So, be patient!


Why are natural cosmetics more expensive?

High-quality raw materials and natural active ingredients are more expensive than synthetic ones.
In fact, you end up saving. For me, I tend to see long-lasting results with natural cosmetics, and I see this as an advantage. For example, I wash my hair less often if the shampoo is natural and of superior quality. When I use Per Purr's shower gel, I don't have to use a body moisturizer every day.


The versatility of natural cosmetics

I'm sure many of you don't know this, but the composition of natural cosmetics makes them versatile.
 Per Purr's natural soaps can be used on both the body and face. Our conditioners can also be used as a hair treatment mask or a leave-in conditioner. Per Purr's orange and ginger facial oil has an anti-wrinkle, anti-acne and toning effect. In other words, over time you’ll discover how to enjoy the versatility of each product.

It's not a trend, it's a matter of urgency

Once we realize how getting back to the natural world positively affects different aspects of our lives – our health, our wallets and the environment – we can see that it’s not a trend, it’s a matter of urgency. When we see the boost we get from this process of transition, we can’t put a price on that.

Is it true that shampoos without sodium lauryl sulfate don’t produce foam?

SLS has been used as an ingredient since 1930, commonly used as a cleaning agent in household disinfectants, laundry detergents or dishwashers, as well as in shampoos, body washes and toothpastes.
Today, sodium lauryl sulfate is frowned upon for unfounded reasons. There is a current narrative in which SLS is a threat to human health, with claims that it can cause cancer, hair loss, disrupt biological systems, etc. These claims are not scientifically supported and therefore should be considered false and misleading.


Why don't we use it at Per Purr?

It turns out that SLS is a great inexpensive surfactant with a high cleansing capacity, and it also creates a rich foam. But it is not the best choice for everyone. Because of its strong astringent action, it has a more abrasive effect, which can cause irritation for some people. Today, there is a new generation of gentler surfactants with an excellent cleaning capacity.
Biotechnology allows these new cleaning agents, natural plant-based (surfactants), to perform their functions gently. This technology also means they are biodegradable, and all of their components are derived from renewable and sustainable natural resources (plant-based).
They say: "You don’t need foam to get a good wash."
It’s true. But at Per Purr, we love foam and we don't want to do without it. Foam is a fundamental part of a pleasant shower, helping to achieve a soft, silky and natural look.
SLS-free shampoos are known for not creating foam or lathering. At Per Purr, we use extremely mild sulfate-free surfactants (detergents) that provide a deep and long-lasting clean feeling, and create a rich, dense lather.




Here many of you are already wondering what Per Purr, a natural cosmetics brand, is doing, talking about hair straightening? Well, although we appreciate natural beauty very much, sometimes we feel like a change. Either because we crave something new, or because of the practicality that some aesthetic procedures offer us in our day-to-day life. And one thing: we do not judge here! To each their own.


During the quarantine, I caught a glimpse of myself in the mirror with my huge, neglected hair and I reminded myself of "Maria del Barrio" (a show from the 90s). At another time in my life, in my 20s, my carefree surfer waves would look amazing with zero effort. But at 30-something, I’m not pulling it off, unless I'm in Ibiza on vacation.



Just like that, as soon as the hair salons were allowed to open in Madrid, I made an appointment for a keratin treatment – a procedure hair treatment addicts are very familiar with. This technique doesn't always guarantee you the smoothest result, but it is "healthier". It doesn't have the formaldehyde of the Brazilian blowout, which is more regulated in Spain than it is in Brazil, and it doesn't leave you with damaged hair like the "old Japanese straightening."


Six hours later I had the straightest and shiniest hair I’ve ever had in my life. I was so happy! Besides the fact that I now always look put together, I save about 40 minutes of blow drying.



Again, it's not that I don't like natural waves in my hair, but for a more formal look, it doesn't work. At least not for me.


Getting back to the topic of hair, I noticed a few changes in general:


Before, I could go about three or four days without washing my hair. Maybe it was because it was very damaged and dry before, and the natural oils in my scalp left it hydrated so I didn't need to wash it so often. Now I have to wash it every 2 days. Otherwise, it feels dirty. The keratin shoot has this effect.


As far as care is concerned, I used to only use Per Purr's Intense Moisture Shampoo and Conditioner and the Mask once a week. Now I change shampoos. I use the Sea Clay Shampoo every other wash. In other words, it seems to me that keratin changes the structure of the strand in such a way that my hair, in general, now behaves differently.



Facts and fiction:


There are myths that shampoos with parabens and sulfates damage straightened hair. Let's be clear that sulfates are a type of surfactant or "detergent" most commonly used in shampoos and gels because of their lower price. There are higher and lower quality sulfates. None of them destroy hair, its coloring or straightening. What happens is that they can be more or less purifying and, as a rule, hair that has been chemically treated needs more gentle products. We also want to make it clear that at Per Purr we do not use sulphates, as we work with a different type of surfactants: more gentle and plant derived, which as well as cleaning, always moisturize.


What ruins the keratin and the other smoothing agents are usually factors such as: the pool (due to the chlorine), the sea (due to the salt) and the sun (due to the heat, obviously). If you combine all three: destroyed hair!


Whether your hair is 100% natural or has been chemically treated, take care of it with Per Purr’s line of hair products!




The Royal Spanish Academy (RAE) defines Pharmacy as a science, a profession or a laboratory. The RAE always falls a little short in its definitions, but this time we are going to talk about pharmacies as a more special space, where well-being is looked after and bonds are created.

Anna de la Rubia de Bolós, owner of Farmacia Nieto (Ceuta) is very clear that a pharmacy is much more than "a store that sells medicine or remedies". A pharmacy can also be a home. She grew up above one and behind its counter.

Descended from pharmacists, she always knew she wanted to be a pharmacist. Four years ago, after the loss of her paternal grandmother, she became the head of Farmacia Nieto.

It had to continue to be a welcoming and historic space, but it also had to reflect her personality.

In a pharmacy, they look after your wellbeing and advise you on health issues, which is why Anna considers the personal touch of Farmacia Nieto to be fundamental.



Per Purr: Tell us Anna, was it the journey to creating a personal touch that made you include natural products?

Anna: In the beginning, I always went for well-known and fashionable products that people asked me for. That gave me some guidance as to which brands to work with, until I began to realize that it wasn’t the way to do things (at least in my opinion).

They weren't brands I liked. I think, in the end, a pharmacy should be personal.

Although sometimes it is necessary, I don't like to have brands that don't motivate me to sell. As I worked with these brands, I realized the best thing to do was to rely on my own tastes and instill them in the public rather than the clients in me.

P: A great commitment and decision.

A: Yes, I started to become more and more interested in natural cosmetics and I saw that people responded well, even those who are not so "eco-minded". Because there are two types of people; those who want a natural product because of its formulation and those who use it because it’s trendy.

P: And about your relationship with Per Purr, how did you discover us?

A: I found you through social networks, and, in fact, I wasn’t working with a natural hair-care line.

One day a girl came in asking me for natural children's shampoo and I saw you guys and I jumped at the opportunity. Because, although you are not 100% a children's brand, some products can be used from childhood. Although that girl’s request was what pushed me to be interested in you, even if it wasn’t for children, it was a great idea! Everything fell into place at the time because I also wanted to have a hair-care line that was generally natural and not too extensive and medium-priced. In the end, when people use products that they like, they don't look at the price (as long as it's reasonable).


P: So, was the introduction of Per Purr's products simple?

A: It took me a while to get it out there at first, but this confinement period and social networking have helped me a lot. Now it's a brand my customers are clamoring for! I hope it stays that way!

P: What do you think about the sale of natural cosmetics in pharmacies?

A: I don't think it's good or bad to sell natural cosmetics in a pharmacy. I think it's more personal and different, and nowadays differentiating yourself is a fundamental part of growing, or at least trying to.

P: Thank you very much for your honest opinion, Anna. To conclude, what would you say is your favorite Per Purr?

A: I couldn't give you a single top product because they're all amazing. Everything from the shampoos and conditioners, which make your hair look amazing, to the body oils and dry brush. I've heard great things about the dry brush from customers, it's one of the best sellers in my pharmacy.

Both the fragrances and the textures make customers want more and more. Obviously, when the results are as expected, success is 100% assured.

To end the interview, I would like to thank you for the work you do and for your dedication, from the manufacturing of each product until it reaches the pharmacy. Because every time I receive the merchandise, the love for your work is evident, which motivates sales! And, of course, thank you for counting on me for this interview. Thank you very much.



Hair hygiene is a very important step for your beauty and health. Although washing hair is a simple task that many do on a daily basis, sometimes some habits can be harmful without you noticing.

Knowing your hair is essential to understand its needs. In the case of scalp diseases, it is important to consult a dermatologist so that he can recommend specific treatment.

Water temperature, the amount of shampoo and conditioner, or how water excess is removed after cleaning can have a positive or negative influence on the appearance and health of hair.

The frequency with which you wash your hair can also influence. The different hair textures directly influence the number of times it must be washed. For some types, such as curly or greasy ones, for example, it is not recommended to wash them too often.

We share some tips and techniques on how to wash your hair effectively, step by step, so you can take advantage of all the nutrients in the products you use:

  1. Use the warm temperature of the water to moisten the hair. We know that it is not an easy task during the winter. It is important to at least try to avoid extremely hot water to wash your hair, as it can be harmful to the hair and the scalp, generating dryness or grease and irritations.
  1. Don't overdo the amount of shampoo. The secret to cleaning the hair are the movements.
  1. Apply the shampoo to the roots and massage the scalp well with the tips of your fingers, never with your nails. Some specialists recommend to increase the volume and circulation, do it with the head upside down.
  1. Rinse hair well, without leaving shampoo residue. This is a very important point, so that the hair is really clean. If you do not rinse it well the results won’t be the same.
  1. Repeat the process in case you need a deep cleansing.
  1. Apply the conditioner making movements from top to bottom, using the product throughout the hair extension. If you use some of the Per Purr conditioners, you can also massage the scalp, since it contains vitamins, minerals and fatty acids, preventing dryness of the scalp.
  1. Let it act a few minutes. Again, rinse it well without leaving residue, so that the hair does not get matted. The conditioner is a product made to align the structure of the hair and seal the cuticle that remains open after the use of the shampoo.
  1. Don't dry your hair by rubbing it with the towel. The best way to dry it is using gentle movements with the towel, never rub them to avoid breaking them. Hair is a sensitive structure and needs care also when drying.
  1. Be very careful when combing your hair while you shower. Wet hair tends to become elastic and extremely vulnerable to breakage. Depending on the comb or brush used, the chances of breaking it are bigger. Ideally, comb your hair dry or slightly damp. But for those who like to comb their hair during the shower, it is recommended to do it gently with the fingertips.
  1. Finally, we recommend using wooden combs, with long teeth or a natural bristle brush, since both generate less friction.

Moisturizing, nutrition and reconstruction are also very important in the hair care process. Therefore, applying a hydrating hair mask, at least once a week, or also the famous coconut oil, usually helps to have healthier, shiny and lively hair.

We know that there is no universal way to wash your hair. It is important to try different shapes and products to find out which ones work best for you. 

The needs of each hair can be different, but in general, with this step by step and using hair products with quality ingredients, such as low poo shampoos, you will notice a great result.

After reading the article by Catarina Alves on the 'Ellas Hablan' (‘Women Talk’) website, we wanted to share all aspects of the "witch hunt" against ingredients prohibited in modern cosmetics with you. We are fascinated by this topic, and decided to discuss and explain it in a simple and understandable way. If you want to take a look at the original post (in Spanish), click here.

The increase in demand for paraben-free cosmetics indicates that people nowadays have more knowledge and pay more attention to health. However, few people know exactly why they want to avoid these ingredients. The general established idea is that they are bad for us, but why are they bad?

We will tell you all about parabens, their bad reputation and the reasons why many experts warn of the risk of searching for alternatives in brands that attempt to take advantage of this marketing frenzy.


What are parabens and why are they used?

Parabens are a compound consisting of acid and alcohol derived from p-hydroxybenzoic acid. There are several types of parabens according to their composition, and the most commonly used forms in the cosmetics industry are methylparaben, propyl parahydroxybenzoate and butylparaben. Despite their complicated scientific names, these compounds are nothing more than preservatives.

They are commonly found in personal care products such as soaps, moisturizers and deodorants, and can also be included in many makeup products.

Due to their composition based on acids and alcohol, parabens prevent the growth and spread of bacteria, microbes and mold in these products – which is very important if we consider the fact that they are usually stored in humid environments (such as the bathroom) and often are exposed to germs through direct contact with the skin of our hands. Their purpose is simply to increase the lifespan of these products and retain their properties and qualities for longer.


Are they bad for us?

Despite their widespread use in the cosmetics industry, today, parabens have fallen out of favor as a result of several scientific studies that have raised questions regarding their safety.

In 2004, traces of parabens were discovered in breast cancer patients. Although it was not proven whether these were the cause, the first doubts were raised against their use.

The European Union declared in 2008 that parabens ethyl p-hydroxybenzoate and methylparaben were safe, but also recognized that further studies were required into the possible side effects caused by propyl parahydroxybenzoate and butylparaben use. In 2015, the EU introduced a regulation to reduce the amounts and use of propyl parahydroxybenzoate and butylparaben in cosmetics products, such as moisturizers, intended for children under the age of 3.

The general conclusion of all studies on parabens is that yes, they may have contraindications and further detailed studies are necessary, particularly regarding their possible role in the development of cancer. However, they are also some of the most controlled preservatives in the cosmetics industry and researchers warn of the danger of using their bad reputation as a marketing strategy.

Although researchers are in favor of safer and more natural alternatives, they fear that brands will start using the paraben-free label to attract more consumers, exchanging them for other less-researched types of preservatives with possibly more harmful consequences for the body.

Should I use paraben-free cosmetics?

The use of paraben-free cosmetics is a matter of personal preference.

If you do not mind using cosmetic products with parabens, experts recommend avoiding those with propyl parahydroxybenzoate and butylparaben and to opt for ethyl paraben and methylparaben, since the latter are better-researched in terms of their consequences and are considered as safe parabens.

How to tell if cosmetics contain parabens:

Paraben-free cosmetics usually declare this by either using a logo or with a small phrase on their labels. However, no legislation obliges them to indicate this on their labels.

If the formula contains parabens, they should be listed in the product ingredients list. Search the list for names like:

  •   Propyl parahydroxybenzoate, propylparaben
  •   Methyl p-hydroxybenzoate, methyl para-hydroxybenzoate, methylparaben or methyl paraben
  •   Ethyl p-hydroxybenzoate, ethyl para-hydroxybenzoate or ethylparaben,
  •   Butylparaben


In Per Purr, we use another preservative (derived from coconut oil). This choice is NOT because we hate parabens, but because it is a high-quality raw material, which in addition to preserving our products, also provides them with extra soothing properties for skin and hair.


Did you know?
It is normal to lose hair. We can lose between 50 and 100 hairs a day, often without noticing!

For most of us, a good hair day puts us in a good mood. And why not? Hair is a crown we never take off! When even an occasional bad hair day can seriously put a damper on our mood, imagine how dreadful it is to deal with your precious hair locks beginning to fall off.
You’ve already realized that sometimes your hair falls out a lot, and not just a few hairs a day. There is quite a bit of hair in your hairbrush, on your pillowcase in the morning, and every day in the shower. Especially now, during the Covid-19 pandemic, high-stress levels can also result in premature hair loss.
You may not know this but guess what: hair fall is an annual cycle. Some people experience hair loss sporadically, but for most, the end of summer and the beginning of fall is when hair fall is most likely to happen.
During summer, you had a head full of flowing gorgeous hair, but now it is falling out and losing its sheen? Don’t worry; this is pretty normal! Hair also has cycles. It prepares itself for winter, just like trees changing leaves and getting ready to adapt to the cold chills of the oncoming winter season.
In spring, everything is reborn again, and so is your hair. Your hair grows at a faster rate and might even be a bit difficult to tame. And then summer rolls around, and your mane is in better shape than ever.

What to do if I am having heavy hair fall on a regular basis?

Does this annual hair fall cycle sound familiar? "No, I am having more than the usual amount of hair in my hairbrush."
There are many ways you can combat hair fall.
If you think that your hair loss could be due to hormonal changes or medical reasons, please see a professional who can provide testing and treatment.

Addressing nutritional gaps with supplements

There are supplements that can help you with your problem – both to prevent and treat it. Use nutritional cosmetics which contain essential vitamins and minerals to care for your hair. A supplement with keratin, biotin, collagen peptides, hyaluronic acid, all the alphabetic vitamins, or any combination of the above can help your hair grow back longer and stronger. Remember to be consistent with the pills and commit to them daily.

Vitamins and Minerals can help prevent hair fall.

Vitamins and minerals are the essential components that your hair follicles need for normal functioning of your hair growth cycle. In other words, if your body is deficient of them, you may experience hair loss.
This condition is called ‘Telogen effluvium’ (resting phase of hair growth cycle), which is a temporary hair loss condition. You can successfully resolve it through a balanced diet rich in the necessary nutrients for hair growth.
Vitamins that are good for hair growth:

  • Vitamin A (present in spinach, carrots, eggs, pumpkin, etc.)
  • Vitamin E (present in sesame seeds, avocado, broccoli, almonds, etc.)
  • Vitamin B7 (cereals, salmon, cauliflower, etc.)
  • Vitamin D (yogurt, orange juice, soy milk, etc.)
  • Vitamin C (cabbage, lemon, oranges, cilantro leaves, etc.)

Essential mineral nutrients that aid hair growth:

  • Iron (present in lentils, pomegranates, flax seeds, etc.)
  • Zinc (present in nuts, green beans, mushrooms, etc.)
  • Protein (present in yogurt, lentils, milk, chickpeas, etc.)

Natural cosmetics to the rescue

Not everyone likes supplements and for some, even a healthy, well-balanced diet, may still fall short of needed nutrients.
"As we get older, our ability to absorb nutrients from food decreases. Also, our energy needs aren't the same, and we tend to eat less", explains Dr. Howard Sesso, an epidemiologist at Harvard-affiliated Brigham and Women's Hospital.
At Per Purr we have created for you the perfect line of hair care products made with essential oils in its purest forms, natural plant oils and ingredients like silk and oat proteins; sea clay rich in vitamins, minerals, and fatty acids; and sugars derived from fruit and seaweed which helps in preventing moisture loss. All Per Purr products are organic, 100% natural, biodegradable, and are free of parabens, sulfates, artificial colouring and synthetic fragrances.

Extra! Anti-hair fall homemade hair mask

Try this easy to apply home-treatment that works like a charm:

  1. Mix a tablespoon of virgin coconut oil + a heaping tablespoon of virgin olive oil + 10 drops of essential rosemary oil.
  2. Apply to scalp, massage, and allow it to condition your hair for 30 minutes. For added benefits, wrap your hair with a warm damp towel. This will help open up the pores of your scalp.
  3. Rinse and wash as you would normally. Repeat once a week.

In conclusion, we remind you that hair fall is normal. We want to emphasize that while these above tips work well, if your hair fall issue is not solved or keeps coming back, please consult a Dermatologist or a Trichologist for treatment. Let us know in the comments below if you have any other tested and tried tips to control hair fall.
Also, if you are looking for safe and organic hair products to promote hair health naturally, you can check out the everyday haircare range by Per Purr Cosmetics.

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