On one summer day, a friend took an industrial brand deodorant spray out of her bag and used it. As I hadn't used this type of deodorant for years, the smell disgusted me. I couldn't ignore it, it was so unpleasant. She then opened a bottle of hair mask and ran it through the ends of her hair. Another strange, sweet, artificial smell invaded the room.
 
I asked her to let me read the label on the mask and was surprised by the amount of harmful ingredients in the product. How was it possible that this friend, who takes such good care of her diet, health and body, could use this type of product?
 
No, it's not nonsense, nor am I being radical. I am a demanding person when it comes to what I use on my skin and in my hair.
I explained that the mask had dyes, silicones and petroleum by-products. She was shocked: "What? That's disgusting! What do I do now? I want to start using natural products.”
 
A new world opened up for her. I sent her articles explaining the damage that many ingredients in everyday products can cause. I explained to her that the exfoliant she so enthusiastically and proudly showed me contained plastic microbeads that can contaminate the oceans and be ingested by fish. I recommended that she use exfoliants made of sugar or salts, such as the Per Purr exfoliant or even exfoliant recipes using coffee.
 

 
I explained to her that it was a gradual change for me, especially because it takes time to find an ideal natural shampoo for your hair, a facial cream that suits your taste and, most importantly, your wallet.
 

How to start?

 
My advice is to start by changing 3 everyday products: soap, deodorant and toothpaste. These products are easy to find in their natural versions, and making those adjustments is already a significant change. After adapting to these products, I recommend trying plant-based oils and/or clays.
 
I'm a big fan of coconut oil, for example, which can be used as a makeup remover, moisturizer, aftershave, and can even be used in a natural deodorant recipe. Clay can be used as a face mask or exfoliant. At Per Purr, we have developed a clay shampoo that is incredible!
 
It’s important not to make a radical change, and instead switch to buying natural products gradually. Try out different products and options. One suggestion is to try the mini samples that many brands offer: at Per Purr, you can buy a sample pack with all the Per Purr products so you can try out each one.
 

 
When we start using natural cosmetics, I think we understand our bodies better. Much of our skin is just a reflection of what we eat and use. When you swap your shampoos, conditioners and masks for natural ones, you’ll discover what your hair really looks like.
 

Patience pays off

 
Keep in mind that when cosmetics are replaced by natural alternatives, the effects may not be immediately clear. Each person’s skin/hair/body reacts differently, and there’s no way to predict this when we don’t know the characteristics of that person. So, be patient!

 

Why are natural cosmetics more expensive?

 
High-quality raw materials and natural active ingredients are more expensive than synthetic ones.
In fact, you end up saving. For me, I tend to see long-lasting results with natural cosmetics, and I see this as an advantage. For example, I wash my hair less often if the shampoo is natural and of superior quality. When I use Per Purr's shower gel, I don't have to use a body moisturizer every day.
 

 

The versatility of natural cosmetics

 
I'm sure many of you don't know this, but the composition of natural cosmetics makes them versatile.
 Per Purr's natural soaps can be used on both the body and face. Our conditioners can also be used as a hair treatment mask or a leave-in conditioner. Per Purr's orange and ginger facial oil has an anti-wrinkle, anti-acne and toning effect. In other words, over time you’ll discover how to enjoy the versatility of each product.
 

It's not a trend, it's a matter of urgency

 
Once we realize how getting back to the natural world positively affects different aspects of our lives – our health, our wallets and the environment – we can see that it’s not a trend, it’s a matter of urgency. When we see the boost we get from this process of transition, we can’t put a price on that.
 

Is it true that shampoos without sodium lauryl sulfate don’t produce foam?

 
SLS has been used as an ingredient since 1930, commonly used as a cleaning agent in household disinfectants, laundry detergents or dishwashers, as well as in shampoos, body washes and toothpastes.
 
Today, sodium lauryl sulfate is frowned upon for unfounded reasons. There is a current narrative in which SLS is a threat to human health, with claims that it can cause cancer, hair loss, disrupt biological systems, etc. These claims are not scientifically supported and therefore should be considered false and misleading.
 

 

Why don't we use it at Per Purr?

 
It turns out that SLS is a great inexpensive surfactant with a high cleansing capacity, and it also creates a rich foam. But it is not the best choice for everyone. Because of its strong astringent action, it has a more abrasive effect, which can cause irritation for some people. Today, there is a new generation of gentler surfactants with an excellent cleaning capacity.
Biotechnology allows these new cleaning agents, natural plant-based (surfactants), to perform their functions gently. This technology also means they are biodegradable, and all of their components are derived from renewable and sustainable natural resources (plant-based).
They say: "You don’t need foam to get a good wash."
 
 
It’s true. But at Per Purr, we love foam and we don't want to do without it. Foam is a fundamental part of a pleasant shower, helping to achieve a soft, silky and natural look.
 
SLS-free shampoos are known for not creating foam or lathering. At Per Purr, we use extremely mild sulfate-free surfactants (detergents) that provide a deep and long-lasting clean feeling, and create a rich, dense lather.
 
 

 

Here many of you are already wondering what Per Purr, a natural cosmetics brand, is doing, talking about hair straightening? Well, although we appreciate natural beauty very much, sometimes we feel like a change. Either because we crave something new, or because of the practicality that some aesthetic procedures offer us in our day-to-day life. And one thing: we do not judge here! To each their own.

 

During the quarantine, I caught a glimpse of myself in the mirror with my huge, neglected hair and I reminded myself of "Maria del Barrio" (a show from the 90s). At another time in my life, in my 20s, my carefree surfer waves would look amazing with zero effort. But at 30-something, I’m not pulling it off, unless I'm in Ibiza on vacation.

 

 

Just like that, as soon as the hair salons were allowed to open in Madrid, I made an appointment for a keratin treatment – a procedure hair treatment addicts are very familiar with. This technique doesn't always guarantee you the smoothest result, but it is "healthier". It doesn't have the formaldehyde of the Brazilian blowout, which is more regulated in Spain than it is in Brazil, and it doesn't leave you with damaged hair like the "old Japanese straightening."

 

Six hours later I had the straightest and shiniest hair I’ve ever had in my life. I was so happy! Besides the fact that I now always look put together, I save about 40 minutes of blow drying.

 

 

Again, it's not that I don't like natural waves in my hair, but for a more formal look, it doesn't work. At least not for me.

 

Getting back to the topic of hair, I noticed a few changes in general:

 

Before, I could go about three or four days without washing my hair. Maybe it was because it was very damaged and dry before, and the natural oils in my scalp left it hydrated so I didn't need to wash it so often. Now I have to wash it every 2 days. Otherwise, it feels dirty. The keratin shoot has this effect.

 

As far as care is concerned, I used to only use Per Purr's Intense Moisture Shampoo and Conditioner and the Mask once a week. Now I change shampoos. I use the Sea Clay Shampoo every other wash. In other words, it seems to me that keratin changes the structure of the strand in such a way that my hair, in general, now behaves differently.

 

 

Facts and fiction:

 

There are myths that shampoos with parabens and sulfates damage straightened hair. Let's be clear that sulfates are a type of surfactant or "detergent" most commonly used in shampoos and gels because of their lower price. There are higher and lower quality sulfates. None of them destroy hair, its coloring or straightening. What happens is that they can be more or less purifying and, as a rule, hair that has been chemically treated needs more gentle products. We also want to make it clear that at Per Purr we do not use sulphates, as we work with a different type of surfactants: more gentle and plant derived, which as well as cleaning, always moisturize.

 

What ruins the keratin and the other smoothing agents are usually factors such as: the pool (due to the chlorine), the sea (due to the salt) and the sun (due to the heat, obviously). If you combine all three: destroyed hair!

 

Whether your hair is 100% natural or has been chemically treated, take care of it with Per Purr’s line of hair products!

 

 

 

Hair hygiene is a very important step for your beauty and health. Although washing hair is a simple task that many do on a daily basis, sometimes some habits can be harmful without you noticing.

Knowing your hair is essential to understand its needs. In the case of scalp diseases, it is important to consult a dermatologist so that he can recommend specific treatment.

Water temperature, the amount of shampoo and conditioner, or how water excess is removed after cleaning can have a positive or negative influence on the appearance and health of hair.

The frequency with which you wash your hair can also influence. The different hair textures directly influence the number of times it must be washed. For some types, such as curly or greasy ones, for example, it is not recommended to wash them too often.

We share some tips and techniques on how to wash your hair effectively, step by step, so you can take advantage of all the nutrients in the products you use:

  1. Use the warm temperature of the water to moisten the hair. We know that it is not an easy task during the winter. It is important to at least try to avoid extremely hot water to wash your hair, as it can be harmful to the hair and the scalp, generating dryness or grease and irritations.
  1. Don't overdo the amount of shampoo. The secret to cleaning the hair are the movements.
  1. Apply the shampoo to the roots and massage the scalp well with the tips of your fingers, never with your nails. Some specialists recommend to increase the volume and circulation, do it with the head upside down.
  1. Rinse hair well, without leaving shampoo residue. This is a very important point, so that the hair is really clean. If you do not rinse it well the results won’t be the same.
  1. Repeat the process in case you need a deep cleansing.
  1. Apply the conditioner making movements from top to bottom, using the product throughout the hair extension. If you use some of the Per Purr conditioners, you can also massage the scalp, since it contains vitamins, minerals and fatty acids, preventing dryness of the scalp.
  1. Let it act a few minutes. Again, rinse it well without leaving residue, so that the hair does not get matted. The conditioner is a product made to align the structure of the hair and seal the cuticle that remains open after the use of the shampoo.
  1. Don't dry your hair by rubbing it with the towel. The best way to dry it is using gentle movements with the towel, never rub them to avoid breaking them. Hair is a sensitive structure and needs care also when drying.
  1. Be very careful when combing your hair while you shower. Wet hair tends to become elastic and extremely vulnerable to breakage. Depending on the comb or brush used, the chances of breaking it are bigger. Ideally, comb your hair dry or slightly damp. But for those who like to comb their hair during the shower, it is recommended to do it gently with the fingertips.
  1. Finally, we recommend using wooden combs, with long teeth or a natural bristle brush, since both generate less friction.

Moisturizing, nutrition and reconstruction are also very important in the hair care process. Therefore, applying a hydrating hair mask, at least once a week, or also the famous coconut oil, usually helps to have healthier, shiny and lively hair.

We know that there is no universal way to wash your hair. It is important to try different shapes and products to find out which ones work best for you. 

The needs of each hair can be different, but in general, with this step by step and using hair products with quality ingredients, such as low poo shampoos, you will notice a great result.

The wealth of the Amazon jungle is without any doubt, immeasurable. Not only for indigenous peoples and local communities, but also for the rest of us. It is fascinating to discover how each plant, seed and fruit have a healing and beneficial effect for us.

Amazonian oils are too many. Almost all of them are very powerful, and, among them we highlight Brazil Nut or Mahogany Nut's oil, extracted from the fruit of the Carapa Guaianensis tree. This oil has medicinal anti-inflammatory, antiseptic and healing properties.

It is widely used in cosmetic products, due to its nutritional capacity, being a source of vitamins and also be very beneficial for muscles sores, hair and skin.

 

 

Here we list the main uses of this powerful oil:

Massages:

Its use is commonly recommended for decontracting massages, helping to relieve muscle and joint pain. It works as a natural pain reliever, very effective when it comes to bruises, bumps and stiffness. It is also antirheumatic, improving circulation and swelling.

 

Natural repellent:

Brazil Nut oil can be used in repellent products and even applied to the skin to treat insect bites. Repellent candles with Andiroba oil are produced in some regions of the Amazon.

 

Skin and hair:

This oil can also be used in moisturizers and shampoos, since its emollient properties help improve the appearance of the skin and hair.

On the skin, it stimulates regeneration and due to its anti-inflammatory properties, it softens symptoms of skin diseases.

On hair, it reduces the volume of the hair and leaves it brighter.

 

Sore throat:

3 drops of the 100% pure and concentrated oil can be diluted in 100 ml of water, to gargle, helping in the treatment of sore throat, since it has very powerful anti-inflammatory properties. (The consumption of oil orally is not recommended, only to gargle).

At Per Purr we use this miraculous oil in our Sporty Body Oil and recommend its use before or after any physical activity. In addition, due to its insect repellent effect, it is an ideal product for summer, travel and outdoor sports.

 

Aceite Sporty

However, it is not only its properties that generate some kind of well-being in us. At Per Purr we place a lot of importance on the aroma of our products and, in this case, its warm and soft mix between floral and spicy touches manage to transport us to the Far East and relaxation rituals.

Hearing that Christmas has become more commercial because of the gifts is a common cliché. But we bet that if you receive a present this time of year, it will make you feel happy and grateful. 

Have you ever asked yourself where the tradition of gift giving comes from? There are several possible stories about its roots. Some historians say that the origin of exchanging gifts dates back to ancient Rome, where before they celebrated Christmas, they held the festival of Saturnalia between December 17 and 24. Want to know more? Keep reading!

It’s said that the tradition of giving a gift to loved ones at Christmas originated with this Roman festival, although some relate it to the gifts the Three Wise Men gave to Jesus: the gold, frankincense, and myrrh they brought to Bethlehem.

 

So you won’t have to face the long lines and crowded malls, we'll give you our TOP 3 gift list for this holiday season.

 

Facial Oil - our new (star) product! It's perfect for all skin types because it adapts to your skin’s needs, leaving it completely balanced.

ACEITE FACIAL

 

Travel Kit - perfect for travel, this summer hit is still popular. A practical organic cotton bag with four basic Per Purr products: shampoo, conditioner, shower gel, and body oil. Plus, an added bonus! This holiday season you can customize it: just write us a note with your order to let us know which oil you want in your travel kit: Skinny, Sporty, Antiox, Detox or Relax. The perfect gift for any of your loved ones.

 

travel kit Per Purr

Packs - we have packs for moms and babies, a pack for your friend who's been obsessed with her cellulite lately, a pack for sporty dads. And for your mother-in-law? We're sure she’ll love the Antiox pack.

If you have questions, don’t hesitate to reach out via e-mail, phone, WhatsApp, or our online chat.

PER PURR WISHES YOU A MERRY CHRISTMAS!

Did you know?
It is normal to lose hair. We can lose between 50 and 100 hairs a day, often without noticing!

For most of us, a good hair day puts us in a good mood. And why not? Hair is a crown we never take off! When even an occasional bad hair day can seriously put a damper on our mood, imagine how dreadful it is to deal with your precious hair locks beginning to fall off.
You’ve already realized that sometimes your hair falls out a lot, and not just a few hairs a day. There is quite a bit of hair in your hairbrush, on your pillowcase in the morning, and every day in the shower. Especially now, during the Covid-19 pandemic, high-stress levels can also result in premature hair loss.
You may not know this but guess what: hair fall is an annual cycle. Some people experience hair loss sporadically, but for most, the end of summer and the beginning of fall is when hair fall is most likely to happen.
During summer, you had a head full of flowing gorgeous hair, but now it is falling out and losing its sheen? Don’t worry; this is pretty normal! Hair also has cycles. It prepares itself for winter, just like trees changing leaves and getting ready to adapt to the cold chills of the oncoming winter season.
In spring, everything is reborn again, and so is your hair. Your hair grows at a faster rate and might even be a bit difficult to tame. And then summer rolls around, and your mane is in better shape than ever.

What to do if I am having heavy hair fall on a regular basis?

Does this annual hair fall cycle sound familiar? "No, I am having more than the usual amount of hair in my hairbrush."
There are many ways you can combat hair fall.
If you think that your hair loss could be due to hormonal changes or medical reasons, please see a professional who can provide testing and treatment.

Addressing nutritional gaps with supplements

There are supplements that can help you with your problem – both to prevent and treat it. Use nutritional cosmetics which contain essential vitamins and minerals to care for your hair. A supplement with keratin, biotin, collagen peptides, hyaluronic acid, all the alphabetic vitamins, or any combination of the above can help your hair grow back longer and stronger. Remember to be consistent with the pills and commit to them daily.

Vitamins and Minerals can help prevent hair fall.

Vitamins and minerals are the essential components that your hair follicles need for normal functioning of your hair growth cycle. In other words, if your body is deficient of them, you may experience hair loss.
This condition is called ‘Telogen effluvium’ (resting phase of hair growth cycle), which is a temporary hair loss condition. You can successfully resolve it through a balanced diet rich in the necessary nutrients for hair growth.
Vitamins that are good for hair growth:

  • Vitamin A (present in spinach, carrots, eggs, pumpkin, etc.)
  • Vitamin E (present in sesame seeds, avocado, broccoli, almonds, etc.)
  • Vitamin B7 (cereals, salmon, cauliflower, etc.)
  • Vitamin D (yogurt, orange juice, soy milk, etc.)
  • Vitamin C (cabbage, lemon, oranges, cilantro leaves, etc.)

Essential mineral nutrients that aid hair growth:

  • Iron (present in lentils, pomegranates, flax seeds, etc.)
  • Zinc (present in nuts, green beans, mushrooms, etc.)
  • Protein (present in yogurt, lentils, milk, chickpeas, etc.)

Natural cosmetics to the rescue

Not everyone likes supplements and for some, even a healthy, well-balanced diet, may still fall short of needed nutrients.
"As we get older, our ability to absorb nutrients from food decreases. Also, our energy needs aren't the same, and we tend to eat less", explains Dr. Howard Sesso, an epidemiologist at Harvard-affiliated Brigham and Women's Hospital.
At Per Purr we have created for you the perfect line of hair care products made with essential oils in its purest forms, natural plant oils and ingredients like silk and oat proteins; sea clay rich in vitamins, minerals, and fatty acids; and sugars derived from fruit and seaweed which helps in preventing moisture loss. All Per Purr products are organic, 100% natural, biodegradable, and are free of parabens, sulfates, artificial colouring and synthetic fragrances.

Extra! Anti-hair fall homemade hair mask

Try this easy to apply home-treatment that works like a charm:

  1. Mix a tablespoon of virgin coconut oil + a heaping tablespoon of virgin olive oil + 10 drops of essential rosemary oil.
  2. Apply to scalp, massage, and allow it to condition your hair for 30 minutes. For added benefits, wrap your hair with a warm damp towel. This will help open up the pores of your scalp.
  3. Rinse and wash as you would normally. Repeat once a week.

In conclusion, we remind you that hair fall is normal. We want to emphasize that while these above tips work well, if your hair fall issue is not solved or keeps coming back, please consult a Dermatologist or a Trichologist for treatment. Let us know in the comments below if you have any other tested and tried tips to control hair fall.
Also, if you are looking for safe and organic hair products to promote hair health naturally, you can check out the everyday haircare range by Per Purr Cosmetics.
 

 
 

  1. Does shaving your legs make hair grow back thicker?

 
NO! Let's clarify this issue once and for all. Hair is always thicker at its root than at its ends. When you use a razor, the hair is cut almost at its base, where it is thicker. So when the hair grows back, it grows from that base and gives the impression of being thicker.
 
You can test it out yourself and remove hairs with tweezers, you’ll see that it grows back as before, so shaving doesn’t change anything.
 
Tip: For those who only shave, you need to understand that hair will always be thick while it is growing back. In addition, with this type of removal, hair grows much faster than when waxing. There are other options, such as depilatory creams, which dissolve the hairs from just below the skin’s surface. Your hair won’t grow back as fast as it does when shaving, or as slow as traditional waxing / honey.
 
If you do not like waxing or you’re too lazy to make an appointment, keep in mind that there are tons of hair removal machines on the market, some electric. They are very practical, fast, and leave no traces of wax on your skin. Don’t forget that laser hair removal is always an option, which removes hair forever after just a few sessions.

Four beauty Miths

Four beauty miths

  1. Does waxing make your hair more fragile?

Yes! It is true that waxing hair for years makes it increasingly more fragile, and therefore thinner and weaker. But not only that, with age, hormones make hair weaker and thinner, and in some areas hair may even stop growing.
 
Tip: This process affects all body hair. Keep that in mind when waxing your eyebrows – don’t overuse waxing to get the perfect look. Your eyebrows could lose their thickness long term.
 

  1. Cuticles: The more you cut your cuticles, the more they grow?

Yes. The more you cut your cuticles, the more they will grow and become more noticeable. This may make it seem like you always have extra cuticle, growing constantly. It is also true that the less we cut it, the less it grows. The cuticle is a way of protecting our nails. If our bodies notice the lack of such protection, they quickly replace it. If our cuticles are intact, our bodies do not need to produce as much skin. Our cuticles grow up to a point and stop. Because of that, it is so important to moisturize and care for them. Obviously some cuticles grow more than others, depending on the person, just like hair.
 
Tip: If you do not have time for a manicure or are between manicures, it is important to moisturize your cuticles often. You can either use specific products for nails and cuticles or any other hand moisturizer. If you’re more au natural like us, apply a few drops of plant oil (like macadamia or argan) to your cuticles, especially in winter. It prevents dry and neglected cuticles.
 

  1. Does our hair get used to shampoo?

It depends on the ingredients in the shampoo you use. Most shampoos and treatments contain silicone. Over the months, our hair loses its shine and volume. Try a silicon-free shampoo and you will see that your hair never "gets used to it" and will always be shiny.

Our hair line: sulfate and paraben FREE

Our hair line: sulfate and paraben FREE


By using our shampoos you will see the difference in the first few washes, like more brightness and flexibility. This effect does not disappear if you use it daily.
 
 
 
 
 
 
 
 
 
 
 
 

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