The most common feedback we hear about our products at PerPurr is “they smell so good!” We hear that a lot. We receive emails. Our customers tell us. Our partners say it. The delivery man who picks up our packages every day comments on it...
 
We get the message: it’s your favorite part about Per Purr, the first thing that jumps out at you, and we are super proud of this! Want to know why smell memory is so strong?
 
Our sense of smell plays an active role in our lives. It alerts us of danger, it evokes memories and emotions. It seduces us... In fact, we can distinguish among a billion different aromatic notes. Wow!
 
You could say that an aroma is worth a thousand words. Aromas precede us, define us, and change us: fragrances are part of who we are, they tell our personal history. They are an emotional connection, memories associated with a specific moment, and can set off an emotional blast from the past.
 
The only undeniable fact is that as humans, we like to relieve the nice moments in life.
Unfortunately, life is not just full of good memories. A smell associated with a bad experience is usually immediately rejected - that’s how strong our brain’s reaction is.
 
Whenever we create a product, we try to make it evoke a sensation.
Like being in a dense, dewy forest.
A sunny Saturday morning.
A dessert.
The smell of citrus after the rain.
 
Moments that evoke happiness, this is what our ‘5 minute reset shower’, philosophy is based on. All you need is 5 minutes under the water with aromas that have the power to energize you, to reset your mood or unload a day’s stress. Are you in?
 
 

Some people amuse themselves with a cup of tea, others sing their favorite song. Both are pleasures that last a few minutes, in the blink of an eye.
Here at Per Purr we believe in the magic of these fleeting moments, which is why we would like to introduce our “5 minute reset shower” manifesto.
Everyone knows that a bath can be refreshing, but we have somehow convinced ourselves that this can only be achieved with a the typical bath with bath salts, candles, ambient music and bubbles – which we love – but realistically, who has time to take a bath like that every day?
Well, here we are, ready to redefine the concept of a refreshing bath, to convince you that 5 minutes is enough to disconnect and recharge your batteries, so you can tackle your day with renewed energy, and the desire for more!
While you’re alone in the shower, here’s our challenge to you: resist the urge to constantly stare at your iPhone screen and shift your gaze inward.

Surrender yourself to the feeling of water gliding over your body. Take the soap and observe how it feels in your hands, caressing your skin, reaching every corner of your body, leaving a scent that takes you to your happy place.
Relax, disconnect, enjoy. Listen carefully to the sound the water makes when it falls, taking the weight and stress of your day away with it.
Trust us! Just 300 seconds under the shower stream and you’ll leave stress, tension and nagging worries behind.
They say that traveling transforms you, and we completely agree. But what we discovered is that you don’t need to wait for vacation for transformation – any journey has this renewing power if we want it to. And guess what? You can take a journey every day if you want!
Ok, it may seem exaggerated, but yes, for us, the shower is a journey. Albeit fast and within the confines of your shower. They also say that life is made up of a series of choices, we see it that way and we challenge you: why not take a vacation for even a short while, every day?
No, we won’t take any excuses! You can give yourself five minutes a day and you know, you just have to stop and try to enjoy your daily “five minute reset shower“.
Think of it as that cup of tea, like humming that song that you like so much, just under the water and with a bar of soap in hand.
Per Purr has a line of 11 soaps for just this purpose, divided into three olfactory families: floral, herbal and spice. Choose one according to your mood, let yourself be enveloped by the scent and see that five minutes a day is more than enough to leave aside all the toxins that contaminate you and clean yourself from the inside out.