February 14, also known as Valentine's Day, is approaching. Do you know its history? Here’s some background on what day it is, and why it is celebrated.
Every year we celebrate this day with a gift, a special dinner with our partner. But its little-known history goes way back. Valentin was a third century priest from Rome, known for secretly marrying young couples in love. This went against the Roman Emperor Claudius II, who preferred young boys to dedicate themselves to military life without commitments or partners. Valentin did not agree with that law so marriages were performed secretly, until the emperor found out and sentenced him to death on February 14, 270, known from then on as Valentine’s Day.
This day was religious until it was eliminated from the religious calendar in the 20th century. In the 20th century, stores began to see it a business opportunity. The day became a commercial opportunity to boost couple-related product sales. The most popular product was Valentine's Day cards.
At Per Purr, we want to celebrate Valentine's Day as a day of love and friendship between couples, friends and family. For us, the most important thing is to love whoever you are. So on this day, whether you have a partner or not, give something to that special person you want to celebrate. Take a look at our Winter Essentials and choose a special product.
At Per Purr, the feedback we hear most often about our products is “they smell so good!” We hear that a lot. We receive emails. Our customers tell us. Our partners mention it. The delivery man who picks up our packages every day tells us.
We get it: it’s your favorite thing about Per Purr, it’s what stands out, and we are super proud of this! But do you want to know what’s behind all this?
We use essential oils not just because they smell amazing, but also to promote healthy responses in the body. Essential oils can be found everywhere these days - that’s due to their infinite number of practical uses, and because of increased consumption of natural cosmetics. But they should be used with caution, safely, and always following professional guidelines, which we’ll explain below.
Essential oils are volatile compounds extracted from aromatic plants (leaves, flowers, stems, bark and roots) through distillation or pressure processes.
Essential oils can penetrate through smell or be absorbed through the skin’s surface – they do not reach the bloodstream. Once an essential oil is present, the olfactory system (through smell) or the circulatory system (through the skin) is stimulated. They then send signals to the limbic system that act directly on regions associated with emotions and vital processes.
Essential oils act very fast when inhaled. Once the scent reaches the nasal cavity, it is absorbed and triggers a stimulus of the olfactory nerves. How someone reacts to one scent or another has to do with our smell memory, something that is developed throughout our lives.
Aromatherapy is a natural method based on the activity of biochemical molecules contained in essential oils, used to provoke various responses in the body, such as stimulating or mitigating the function of cells in an organ or the nervous system, to achieve a sense of balance or equilibrium.
Aromatherapy uses essential oils extracted from aromatic plants to restore balance and harmony to the body and mind for the benefit of our health and beauty. Some of essential oils’ most praised properties include:
To reap these benefits, quality natural essential oils must be used that are actually extracted from plants and not from a synthetic essence. There are many synthetic essential oils on the market that smell nice but don’t actually have these properties. It is also important that essential oils be extracted naturally (by pressure distillation), without the use of solvents or chemical processes that can alter their properties.
Aromatherapy and Per Purr products:
“Romantic bath”, even if just for one: Floral-Cure bath salts
Velvety-soft skin: Our moisturizer!
We receive many messages by email, chat, what’s app and on social media every day. Some with questions about our products, and many with general beauty questions. We thought it might be helpful to share some of the most frequently asked beauty questions.
FALSE! This is not actually true, it’s more of an optical illusion. Remember, each hair stems from a single hair follicle. So if you pull out a gray hair or it falls out, it can only be replaced by a hair that comes from the same follicle, not from others around it.
No, no, and NO!
The amount of foam depends on the amount of surfactant used in the formula. Manufacturers sometimes look to foam to create a sensory experience for the customer, but that doesn't mean higher quality or better cleansing.
FALSE! The only product that has proven effective on stretch marks is retinoic acid, since it is capable of generating new collagen, which is what stretch marks need to improve. In fact, they say that stretch mark creams currently on the market have not been proven to provide a greater benefit than regular moisturizer, but they do maintain and even increase the elasticity of your skin, reducing the appearance of stretch marks.
FALSE! Not necessarily, although it is recommended to use a daily use shampoo with less detergent, when your hair needs it, so as not to dry it out. What does damage your hair is using a blow dryer or other hot tools on a daily basis.
FALSE! Once they have split, they can’t be fixed. They're broken, they can't be repaired or closed because the hair cuticle is already damaged. The best treatment? Get regular trims to keep your hair healthy.
FALSE! Hair is made up of keratin, it doesn't regenerate like skin, so it can't get used to anything. If you notice that your shampoo or conditioner doesn't work anymore, it could be because your hair has changed and may be drier, for example, due to external agents, coloring, the time of year, etc.
Depending on the ingredients in the shampoo you use, you may notice this. Most shampoos and treatments have mineral silicones. Over months of use, hair loses its shine and volume. Try a shampoo that does not contain mineral silicones – ideally pick one with plant silicone and plant and essential oils.
Using our shampoos you will notice the difference immediately after the first wash – your hair will be much shinier and flexible. That effect is not lost if you use them on a daily basis.
NO! Let's put this question to rest once and for all. Hair is always thicker at the root than at the ends. When you use a razor, you cut the hair almost at the base, where it is thicker. So when the hair grows, it grows back from the base and feels thicker.
Try removing your hair with tweezers or wax; you’ll see how it grows back just the same, so shaving doesn't change anything.
TIP: For those who always use a razor, assume that your hair will always grow back thick. Also, with this type of hair removal, your hair grows much faster than when it's pulled out at the root. There are some options, such as hair removal creams (for legs, bikini area, armpits, etc.), which dissolve the base of the hair. Your hair does not grow back as fast as it does when you use a razor, or as slow as traditional waxing/honey.
If you don't like waxing, you don’t feel like making an appointment to have your hair removed, etc., there are a lot of electric hair removal devices that are very practical, fast, and do not leave traces of wax on your skin. Plus there is always the option of laser hair removal, which removes hair forever, in a few sessions.
YEAP! It’s a fact that pulling out your hairs from the roots for years makes them more fragile every day, and therefore thinner and weaker. But it's not only that; with age, due to a hormonal issue, your hairs become weaker and thinner over time. Your hair may even stop growing back in certain areas.
TIP: This process affects the whole body! Be careful not to pluck your eyebrows too much, and don't overdo it by looking for the perfect shape. Too much tweezing can cause them to stop being thick in the long term.
YES... The more you remove your cuticles, the more they grow back, and it will be more noticeable, that's why you have the impression that there's always too much cuticle and it grows very fast. It's true that the less we remove it, the less it grows. The cuticle is a type of protection for your nails. If your body notices that this protection is missing, it quickly replaces it. If it is intact, the body does not need to produce as much skin. Cuticles grow to a point and then stop. It is important to moisturize and care for your cuticles. Obviously, some grow more than others, depending on the person, just like hair.
TIP: If you don't have time to do your nails, or between manicures, spend some time moisturizing your cuticles. You can use either specific nail and cuticle products or any hand moisturizer. If you’re more into natural products like we are, apply a few drops of plant oil, such as argan or macadamia, mainly in winter.
Moisturized cuticles always give a neater appearance.
Chocolate isn't just delicious, it's also very good for your skin.
Theobroma cacao (or “food of the gods” – we couldn’t agree more!) is a plant native to the Amazon, which has been in existence for thousands of years.
There are ever more studies that point to the benefits of chocolate, including one published in the International Journal of Pharmaceutics which indicates that topical omega-3s can reduce UV sensitivity (signs of photoaging) in skin cells (1). Research suggests that there’s a possibility that skin care products rich in omega-3 or omega-6 fatty acids may actually improve the skin’s appearance (2).
Cacao is the ingredient per excellence in all chocolate products, and a very complex foodstuff nutritionally rich in minerals, antioxidants and vasoactive compounds.
Hippocrates, the famous Greek physician who’s considered the father of medicine, said:
The idea that chocolate can serve quite literally as “medicine” has already been taken up in scientific literature (3).
Cocoa butter, the natural oil derived from cacao beans, contains omega-3 fatty acids which provide the skin with a healthy dose of soothing rejuvenation, as well as antioxidant effects (2). And there’s a great deal of evidence pointing to the health benefits of regularly eating dark chocolate.
It’s nothing more than a myth that chocolate causes acne. However, while it doesn’t cause acne, chocolate is still full of high-calorie, high-fat ingredients. These days, there’s more attention being paid to the link between diet and developing acne.
Acne is a complex skin problem and breakouts can come and go for no real reason. But there’s strong evidence which connects acne with a Western diet, rich in calories, fats, and refined carbohydrates. Fast food – like hamburgers, fried chicken, hot dogs, french fries, and soft drinks – can increase the risk of acne. The high sugar and fat content can boost sebum production, a determining factor in the development of acne.
Food is far from the most likely culprit when it comes to acne. The real causes of acne are the accumulation of dead skin cells inside your pores and the skin’s overproduction of oil (sebum), combined with excess bacteria.
Hormones also play an important role in acne breakouts. That's why acne is so common during puberty and at that time of the month for people who menstruate, meaning your chocolate consumption ends up coinciding with your breakout! Predisposition to acne is also hereditary. So, if your parents had acne, you'll probably have it too.
¨3¨. Franco OH. Bonneux L. de Laet C. Peeters A. Steyerberg EW. Mackenbach JP. The Polymeal: a more natural, safer, and probably tastier (than the Polypill) strategy to reduce cardiovascular disease by more than 75% BMJ. 2004;329:1447–1450. [PMC free article] [PubMed] [Google Scholar]
Your hands get dry (or rather, they suffer) from the harsh cold. This yearly seasonal problem is even worse this year since everyone is washing our hands more often and using antibacterial gel, which further damages the skin.
If, in addition to dryness, your skin is red or shows more serious and bothersome signs, the skin on your hands will need more than hydration. The nutrition offered by natural body oils is a better option. We strongly emphasize that body oils be natural because they are what really help to repair the skin’s lipid barrier. They repair the damages caused to the skin and reduce oxidative stress.
We know that oil is not absorbed as quickly as cream, but it is what our skin needs in these kinds of circumstances. Chamomile, lavender, almond and calendula essential oils are especially beneficial. They are known for their soothing, relaxing, repairing and anti-inflammatory effects and are the basis of our Relax body oil.
As for its use, we don’t want to generalize, since that depends on the type of skin and the needs of each person. For your hands, feel free to use a small amount of moisturizer after washing, since it counters the effects of continual use of soap and antibacterial gel. Shea Butter, present in our Natural Moisturizing Cream, makes your hands softer.
If you don't have any moisturizer at home, and you need to hydrate your hands, like when they are red, natural body oil is a good substitute for cream. If you don't have body oil either, you can look for alternatives in some of the products we almost always have in our kitchen, such as virgin coconut oil or olive oil. A mask of full-fat natural yogurt for 30 minutes can also help.
By gently massaging the palms of our hands using the opposite thumb and stretching our fingers, we relieve any tension generated throughout the day, as well as promoting proper circulation. We must remember that our hands are one of the parts of our bodies that we use the most throughout the day, yet sometimes we forget the importance of caring for them.
Hydrating our hands before going to sleep is very important because, as we do with our nightly face routine, we are making sure that while we sleep, our skin isn’t exposed to other external agents present during the day, such as pollution, heating or air conditioning, and the hydration is more effective. Don't forget to massage your cuticles as well, because hydrated cuticles prevent the entry of fungus and bacteria.
It goes without saying that it is best to avoid direct exposure of our skin and hands to more aggressive products such as industrial cleaning detergents or similar products.
Don’t forget about exfoliation – an extra step for caring for your hands. Even though our Per Purr Salts Selection Exfoliant contains sweet almond and exotic verbena oils, exfoliation should always be gentle. Avoid exfoliating any areas of your skin that appear to be inflamed.
We would like to emphasize the benefit of salt baths for our hands. Just as massages are good for our hands, soaking them in warm water with salts and essential oils is very good for relaxing the hand muscles. If you like floral smells, I definitely recommend our Floral-Cure salts.
Since coming out of the lockdown we all went through, we’ve updated SAL's Decoration and Lifestyle website (www.sal-shop.com). This new situation led to the restructuring of the business that existed as a physical store from 2015 to 2020, which has now embarked on a new stage: online sales.
With this change, SAL has embraced a freer, broader, and more global world. And this freedom is reflected in the brand’s new concept, inspired largely by nature. It appears in the shapes, textures, and patterns, in the curation of exclusive, handmade products manufactured in a more sustainable way, and in the choice of works of art – that space where freedom is fully expressed!
In our online store, you can find designer ceramics, paintings, photography, and sculpture, including works by Portuguese artists and designers, along with decorative pieces, jewelry, perfumes, and body lotions. Our most recent additions are furniture and lighting items that, in line with SAL’s concept, are produced with an emphasis on sustainability and concern for the environment.
Because salt is powerful and valuable. In ancient times, it was a bargaining chip that was worth even more than gold. Because salt cleanses, purifies and refreshes.
Because we love the salty sea and the maritime lifestyle, and because we know that a
“well-seasoned” life is far more interesting.
Have you heard about the benefits of bath salts? At Per Purr, we’ll give you some very useful ideas to get to know and use a product that will benefit your daily routine.
You've probably already taken a super relaxing bath with your Natural or Herbal Per Purr shower gel. But what if you add a little more? Bath salts have been used since ancient times. With a high content of magnesium, calcium and minerals, they were used to treat several bone, joint and skin problems.
When you add them to your bath water, the steam from the water will release the smells of the salts, causing a stimulating or relaxing effect (depending on the aroma).
At Per Purr, you can find a wide range of original bath salts for your daily routine:
Start off autumn invigorated and choose your favorite salts from our Autumn Essentials.
If we had to choose a partner for life, one who brings to mind moments from our childhood, who makes us jump for joy, reminds us of that special someone, gives us goose bumps, makes our heart race or even makes us cry, most of us would agree on their name: MUSIC.
Music is one of the greatest sensory experiences that exists. It has even been proven that humans learn to emotionally respond to music before emotionally responding to words.
The connections that are produced in the brain when listening to music give it a strong ability to relax us, energize us, increase our concentration or even help distract us from pain.
For some of these reasons, we can also say that music is a means of communication and socialization. Thanks to music, we share sensations with unknown people, like when the audience of a concert is connected by the same melody, or when listening to certain notes you feel the need to dance.
Music is also known to provoke visuals of colors and shapes (this occurred with Russian painter Vasili Kandinsky), and it is sometimes directly linked to science and the universe. But its trivial use within the world of marketing cannot be ignored either. In consumption-based environments and nightlife spaces, music becomes the key tool to boost the demand for a product.
Sometimes it acts as a refuge, when we need to vent in private, the company of a song can give a little more meaning to the moment. For this reason it is actually used often in therapies, because what sometimes we cannot achieve with words, we can with music, creating connections even among different classes of living beings.
We could write an endless list of sensations and explanations about the effects of music on our brain and therefore on our body, such as the increase of physical endurance (due to musical stimuli) or the control of the cardiovascular system, but this time we want to highlight music as a driving force of memory. Its effects are so intense that a reaction to a song can bring to mind a forgotten moment even for people with memory problems.
We often speak about the sense of smell and the scents of Per Purr as a way to transport us to other spaces. But today we wanted to highlight this element that seems to have accompanied people for more than 8,000 years and is present every day in our offices and laboratory in Madrid. Music helps us to create an energetic and positive atmosphere, and we’d like to share that with you with this playlist:
Enjoy yourself and your surroundings, with music and Per Purr!