February 14, also known as Valentine's Day, is approaching. Do you know its history? Here’s some background on what day it is, and why it is celebrated.
Every year we celebrate this day with a gift, a special dinner with our partner. But its little-known history goes way back. Valentin was a third century priest from Rome, known for secretly marrying young couples in love. This went against the Roman Emperor Claudius II, who preferred young boys to dedicate themselves to military life without commitments or partners. Valentin did not agree with that law so marriages were performed secretly, until the emperor found out and sentenced him to death on February 14, 270, known from then on as Valentine’s Day.
This day was religious until it was eliminated from the religious calendar in the 20th century. In the 20th century, stores began to see it a business opportunity. The day became a commercial opportunity to boost couple-related product sales. The most popular product was Valentine's Day cards.
At Per Purr, we want to celebrate Valentine's Day as a day of love and friendship between couples, friends and family. For us, the most important thing is to love whoever you are. So on this day, whether you have a partner or not, give something to that special person you want to celebrate. Take a look at our Winter Essentials and choose a special product.